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How the assessment works

The self-assessment is a fixed set of rules. You can see exactly how an answer becomes a score.

Take the self-assessment

Five dimensions

Brand, market, customer, commercial and people. Each has its own questions, and each answer has four options from least to most mature.

From answers to scores

  1. Score each answer Options score 1 to 4.
  2. Normalise Each dimension is converted to a 0 to 100 scale.
  3. Weight Dimensions are combined using weights. By default they are equal, and the weights are configurable.
  4. Band Below 40 is Foundation stage, 40 to 69 is Developing, 70 and above is Established.

What it is not

It is not an audit, a diagnosis or professional advice, and it does not use an AI model. Results reflect your own answers. The question set is currently in review.

Your privacy

Answers stay in your browser. Nothing is sent to us or stored unless you choose to contact us.